![]() ![]() Link to YouTube Page Displays the YouTube logo and links to the page.Link to Twitter Page Displays the Twitter logo and links to the page.Link to Facebook Page Displays the Facebook logo and links to the page.Surprise! OMG Remix Lonestar Fashion DollĪdd None have been identified for this spot Surprise! OMG Remix Honeylicious Fashion Doll, L.O.L. Surprise! OMG Remix Kitty K Fashion Doll, L.O.L. ![]() Surprise! OMG Remix 4-in-1 Plane Playset, L.O.L. The playset transforms from a plane into a recording studio and mixing booth and has over 50 surprises for you to find. ![]() Take to the skies and record the next big hit with L.O.L. Marketing Stack Integrations and Multi-Touch Attribution.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ You can read more of the aforementioned briefing paper here.Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est. Potential applications might include rapidly striking high-value, time-sensitive or mobile assets long-range precision strikes and enhancing nuclear deterrents (although their potential effectiveness in this context is debated). The type of missions that a hypersonic missile could be used for will depend on the missile type, as well as its range, speed, type of warhead, and launch platform. The UK does not have a hypersonic missile capability, but the Ministry of Defence has announced a hypersonics programme to develop “future hypersonic concepts and technologies”.įurthermore, in 2022, it was announced that Australia, the US and the UK would collaborate on the development of hypersonic and counter-hypersonic capabilities via the AUKUS security partnership. The US also has multiple hypersonic weapons programmes and are conducting tests.” “Hypersonic missiles are being developed by several countries and have reportedly been deployed by Russia and China. The notice mentions, “The day will allow suppliers to gain valuable insight and provide feedback on this process and ensure the success of the Hypersonics programme.” UK Hypersonic Capability?Īccording to this excellent Parliamentary Briefing Paper, there is no universally accepted definition for the term ‘hypersonic missile’, however it is typically used to describe missiles that travel within the Earth’s atmosphere for sustained periods at speeds greater than five times the speed of sound, whilst being able to make significant manoeuvres that change the missile’s direction. However, as the PIN points out, “The value advised within this PIN is an estimate at this stage and subject to ongoing programme development.”įurther, the PIN extends an invitation to suppliers for an Early Supplier Market Engagement Day to be held this summer. The framework, valued up to £1bn, is expected to cover a 7-year period. The purpose is to create a route to market, delivering the operational elements of a Hypersonic Strike capability. As stated in the notice, “It is the intention of the Defence Equipment & Support (DE&S) to establish a multi-supplier Hypersonic Technologies & Capability Development Framework Agreement.” Part of Team Hypersonics (UK)’s overarching delivery strategy, this PIN seeks to establish a multi-supplier agreement. The Framework is to provide a route to market up to Technology Readiness Level (TRL) 9 and to deliver future operational elements of a Hypersonic Strike capability, this will be a collaborative enterprise approach to accelerate the Ministry of Defence’s (MoD’s) acquisition of an advanced Hypersonic Strike capability.”Ī PIN like this is designed to drum up interest and potentially mould the tender based on feedback from potential suppliers. The primary aim of the Framework will be to accelerate development of the United Kingdom Hypersonic Strike Capability. “As part of Team Hypersonics (UK)’s overall delivery strategy, it is the intention of the Defence Equipment & Support (DE&S) to establish a multi-supplier Hypersonic Technologies & Capability Development Framework Agreement. The Ministry of Defence (MoD) has issued a Prior Information Notice designed to accelerate the development of the United Kingdom’s Hypersonic Strike Capability.Ī Prior Information Notice, better known as a PIN, serves as a preliminary indication to suppliers regarding potential future procurement activities. ![]()
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